.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, when adapted to snagging billions in financial backing yearly, have actually increased nearly $360 thousand until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That downturn results from market saturation, elevated regulative stress, and economical uncertainties.ADWEEK spoke to 5 VCs who continue to buy adtech business, regardless of these challenges, about what they are actually seeking and what they avoid. Maybe unsurprisingly, these real estate investors are targeting chances in privacy-focused technologies and also industry-specific regions like hooked up TV.